Care plans

Ongoing care with nothing left vague

Every plan states what is included each month, how much hands-on time is reserved, how quickly you get a response and what is not covered.

Essential Care

£708

per year upfront, or 12 × £65 (£780 total). Difference: £72 (10%).

Best for: Brochure sites, landing pages and small websites that change infrequently but still need active oversight.
What you are paying for: Basic protection, a monthly human health check and a reserved amount of time for small updates or repairs.
Included every month: 24/7 automated uptime alerting for one agreed website
Monthly manual review of the homepage and main enquiry journey
Test of the agreed enquiry form
Broken-link, SSL and domain-status checks plus obvious visual-error checks
Maintenance of agreed configuration where required
Monthly activity log
Minor text, image, contact-detail or opening-hours changes within the allowance
Hands-on allowance: 30 minutes total per service month for hands-on work
Response target: Initial email or ticket response within 3 business days
Not included and limits: No new page, redesign, copywriting, SEO campaign, content production, custom feature or third-party fee. Unused time expires monthly.

Growth Care

£1,788

per year upfront, or 12 × £165 (£1,980 total). Difference: £192 (11%).

Best for: Active small businesses that publish content, rely on enquiries and want regular visibility into performance.
What you are paying for: Everything in Essential, more reserved implementation time, a monthly performance and SEO review, and useful reporting.
Included every month: All Essential scheduled checks
Monthly performance and technical SEO scan
Consent-aware analytics snapshot with up to 3 prioritised observations
One standard client-supplied content upload using the allowance
Existing-page content and layout adjustments, minor repairs and agreed improvements within the allowance
Monthly service summary
Hands-on allowance: 2 hours total per service month for hands-on work
Response target: Initial email or ticket response within 2 business days
Not included and limits: One standard upload means one supplied item in an existing template, up to 1,000 words and 10 supplied images. Copywriting, a new custom page, new feature, backlink campaign, paid ads and third-party fees are separate. Unused time expires monthly.

Pro Care

£3,588

per year upfront, or 12 × £329 (£3,948 total). Difference: £360 (10%).

Best for: Lead-generating, booking or commerce websites where regular optimisation and faster support have clear business value.
What you are paying for: Priority support, meaningful monthly working capacity, proactive optimisation and quarterly strategic direction.
Included every month: All Growth scheduled checks and reporting
Existing-page updates, content uploads, diagnostics and minor technical improvements within the allowance
One proactive SEO or conversion improvement each month, normally up to 60 minutes of the allowance
Quarterly 45-minute strategy call
Monthly action and performance report
Hands-on allowance: 5 hours total per service month for hands-on work and scheduled strategy calls
Response target: Initial email or ticket response within 1 business day
Not included and limits: If approved client requests consume the full allowance, the proactive improvement is rescheduled or separately approved. Full redesigns, bespoke features, major integrations, advertising management, photography, video, copywriting and third-party fees are separate. Unused time expires monthly.

Digital Partner

£7,188

per year upfront, or 12 × £659 (£7,908 total). Difference: £720 (10%).

Best for: A business that wants a retained digital partner for frequent website changes, ongoing improvement and close planning.
What you are paying for: The highest reserved capacity, faster triage, a managed improvement roadmap and two focused delivery cycles each month.
Included every month: All Pro scheduled checks and reporting
Up to 2 planned improvement cycles per month within the allowance
Existing-page and content management work
Up to 4 standard client-supplied uploads using the allowance
Minor integration tuning
Simple component-based landing pages when expressly agreed and time permits
Monthly 60-minute strategy and roadmap call
Detailed monthly report and next-cycle plan
Hands-on allowance: 10 hours total per service month for hands-on work, improvement cycles and the monthly strategy call
Response target: Same-business-day initial triage for tickets received before 12:00 London time during published support hours, otherwise by the next business day
Not included and limits: Not 24/7 emergency cover. Bespoke application features, full redesigns, large migrations, paid-media management, content shoots, substantial copywriting, premium licences, usage fees and external suppliers are separate. Unused time expires monthly.

Time and value rule

What consumes your allowance, and what does not

Scheduled monitoring, health checks and reports do not reduce your allowance. Diagnosis, implementation, uploads, testing, substantive task communication and included strategy calls do. Time is tracked in 15-minute units and shown in your portal.

Automated uptime alerting: Automated checks run continuously. Alerts are reviewed and acted on during support hours; this is not a promise of uninterrupted availability.
Monthly health check: A human review of the agreed homepage, primary conversion route, enquiry form, key links, SSL and domain status, and obvious visual or configuration faults.
Minor edit: A contained change to existing content or an existing component, such as supplied text, an image, contact information, opening hours or a simple price update.
Standard content upload: One client-approved item placed into an existing template, up to 1,000 supplied words and 10 supplied images. Research, copywriting and new design are excluded.
Performance and technical SEO scan: A review of speed signals, indexability, titles and meta, canonical and sitemap status, broken links and material technical issues. It is not a ranking guarantee or a backlink campaign.
Analytics snapshot: A concise view of available consent-aware traffic, sources, top pages and recorded enquiries, with observations only where tracking is correctly configured.
Proactive improvement: One contained existing-site SEO or conversion change selected from evidence, such as metadata, internal links, CTA hierarchy, form friction, schema or performance work.
Improvement cycle: Agree the priority, implement within the available allowance, test, record the change and identify the next action.
Response target: Time to acknowledge and triage a valid request during published support hours, not a guaranteed completion or resolution time.
Hands-on allowance: Time for diagnosis, implementation, uploads, testing, substantive task communication and included strategy calls. Routine ticket acknowledgement and scheduled baseline checks or reports do not reduce it.

Support targets are response targets, not guaranteed resolution times, and apply during published support hours (Monday to Friday, 09:00–17:30 London time). There is no 24/7 promise unless a custom contract is signed. External software, premium services, managed domain registration and licensing, email licences, ad spend and usage above infrastructure allowances are excluded unless expressly itemised, and are always shown before purchase.

Care plan questions

Terms, renewal and allowances

Is the monthly option a rolling contract?

No. Every care plan has an initial 12-month fixed term. Monthly instalments are a payment method for the annual commitment, not a cancel-anytime monthly plan. The higher instalment total pays for spreading the committed annual price; it does not buy extra maintenance work.

What happens at renewal?

Plans renew for successive 12-month terms only where the signed contract permits it. You can turn off renewal from the portal at any time, effective at term-end. Renewal reminders are sent 45 and 14 days before renewal, and first-term pricing is locked to the accepted quote.

What if I need more time than the allowance?

Time is tracked in 15-minute units and shown in your portal as used and remaining. Anything beyond the allowance is approved by you in advance at £75 per hour or as a quoted fixed fee. Unused time does not roll over unless the quote explicitly says it does.

Can I upgrade mid-term?

Yes. Upgrades take effect immediately with a transparent prorated charge. Downgrades and non-renewals are scheduled for term-end.

Does cancelling a care plan affect my website ownership?

Cancelling ends the maintenance and support entitlement only, unless the signed order is expressly a managed website subscription. It does not transfer any domain, design, source material or intellectual property.

Next step

Not sure which plan fits?

Send a brief with your website and how often it changes, and you will get an honest recommendation, including the option of no plan at all.

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